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Sure they can -- because most of us have been conditioned to present or talk about our solution as a way to engage prospects so they'll reveal their problems to us.
But that logic is completely flawed, because when you launch into your solution to someone who doesn't trust you yet, all you do is allow them to pigeonhole you as a stereotyped "salesperson."
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So how do you make this concept of being unassuming but effective a reality?
First, learn to start conversations by focusing 100 percent on generating discussions around prospects' problems, rather than pitching your solution the second you hear an opening.
Second, learn to begin those conversations by converting the benefits of your solution into problems that your solution can solve.
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Third, after you and your prospects have identified a problem or problems, you can then engage in a discussion about whether fixing those problems is a priority.
It's only at that point that prospects have finally given you implicit permission to share your solution with them.
Jumping in with solutions prematurely will only land you back in the trap of being perceived as "aggressive."
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We could say that Unlock The Game™ actually takes the "middle ground" between passive and aggressive by being authentically unassuming, yet effective - and that this is the most stress-free and effective way to sell.
What do I mean?